This brought in increased revenue for both the company and homeowners as well as a 15 percent cost reduction for Twiddy. Personalized marketing is a strategy of its own that you can integrate into your different types of marketing mediums, such as email, social media, and blogs, to generate better results. Read More >>, If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your Read More >>, Administrative and Business Support Services. Social media gives you an opportunity to talk about what you know and what you want to be known for. B2B marketers can create personalization by dividing their customer base according to industry, size, revenue, and location. A simple recommendation or a suggestion can help bring you better results. Also, 52 per cent said that they are willing to receive product recommendations. If you live your personal brand and your actions reflect your online presence, it validates that you can be trusted and those relationships you are building will be that much more authentic and valuable. Most expert marketers are now going as far as to say that personalized marketing is the future of marketing. The following examples will help convince you of the benefits of personalization in marketing. Personalization can be considered a key element to increase both revenue and customer base because it allows a company to segment its consumers and target them accordingly. Yes Social media plays a pivotal role in our day to day life and has huge benefits if utilised appropriately but along with it comes its disadvantages as its very vulnerable and can be misused. There are countless personal and professional benefits of using social media. According to a study published in Brain Research, when people hear their own name, there is a unique reaction in the brain. Personalizing your marketing will also help build stronger and more personal relationships with your customers. 219 N Brown Ave, Suite B Orlando, FL 32801, United States, 219 N Brown Ave, Suite B, Orlando, FL32801, United States, 142 W. Lakeview Avenue, Suite 2060 Lake Mary, FL 32746, United States, © 2018 - All rights reserved by PNC Solutions. The success of your campaigns will depend on how well you collect and measure data. If you spend time honing in on your expertise, consistently managing your social channels, then you have the potential to greatly increase your visibility and even become a thought-leader in your space. Your business will still gain brand exposure and conversions while giving people a more comfortable shopping experience. Wouldn’t you want to buy it and show it off to your friends? Needless to say, if you still haven’t started to implement a personalized marketing strategy, you’re missing out. Once you have enough data and you start to paint a picture of your typical customer, you can begin to properly personalize your marketing campaigns. From a professional perspective, you can grow your professional network online tremendously by connecting with colleagues, mentors, role models and other professionals. Personalized marketing also helps you stand out from the crowd by creating better and unique content that leaves a special memory for your customers. You also need to be engaging with other people’s content. If you’ve attended a Social Shift training session I’ve led, chances are you’ve heard that almost every single friend I have in San Francisco, I met through social media. Social media isn’t a stand-alone solution for all things business development. Other than that, sales people can play an important part in increasing revenue. This will not only help you generate more sales and conversions, but it will also make your website feel like home for your customers. Another survey conducted by Accenture shows that one in two consumers will shop at a retailer that knows them by name and two in three will shop if the retailer knows their purchase history. There are countless personal and professional benefits of using social media. I know to some of you this may sound like a disadvantage. Learning about your customer’s buying habits is not a bad thing. Personalized marketing involves collecting data related to your customers and crafting marketing experiences that target specific types of customers through your content. You can also utilize marketing automation to send behavioral trigger emails. This includes showing the human side of your business. Once you know customers’ motivations behind visiting your store or website, you can segment them accordingly. Personalization is no longer a buzz word because those who know of its importance are capitalizing it and reaping the benefits. So, if a consumer visits your website looking for something, send them an email with more details. A marketer’s job doesn’t end once they have attracted a customer to their company’s website or store. Their goal should be to increase customers’ lifetime value, and personalized messages based on previous purchasing behavior is the key.


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